Sterling Pratz


Sterling Pratz is an Advisor on the Detroit FinTech Bay Advisory Board.

Sterling Pratz, is the Founder and CEO of Car IQ, focused on creating the first payment gateway for cars and machines. Sterling founded Car IQ after recognizing the lack of innovation and consistency within the connected car space, specifically around automotive payment solutions.


Sterling has more than 25 years of automotive experience in both racing and technology. He currently sits on the Board of Directors for the United States Auto Club and is a strategic advisor focused on automotive technologies for several Public and private / early stage companies.

Advisor, Detroit FinTech Bay Advisory Board





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3rd Floor, Suite 390

Detroit, Michigan 48202


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